Digital Art Show Berlin 2026: AI Art Redefining the Future. A Design and Art Direction Project
Digital Art Show - Berlin 2026
The Project
A digital art and AI event where innovation and creativity converge. For this exhibition, the branding was designed to reflect the fusion of technology and contemporary art, capturing the visionary essence of the project.
Strategy
The visual identity represents the duality between the digital and organic, combining technological precision with experimental aesthetics. The result is a branding system that celebrates innovation, inspiring the audience to explore new creative horizons.
Art Direction
As the Art Director, I developed the complete visual identity, from the logo concept to its application in event marketing. The logo was designed to mimic the effect of a photocopied, enlarged, and pixelated print, creating a strong visual contrast with the ultra-detailed AI-generated images.
Visual AI for Impactful Communication
I designed vibrant and dynamic visuals entirely created with artificial intelligence, consistently applied across billboards, posters, mobile apps, and digital screens.
The project brought to life an innovative visual narrative that captivated an audience of art, digital graphics, and photography enthusiasts.
Software
Midjourney Images
AI Image Gallery created for the project, through Midjourney
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