The Rewilding Space: Nature, Culture, and Community. Ai Art Direction Project
The Rewilding Space: Where Nature, Culture, and Innovation Converge
Project
The Rewilding Space is an initiative dedicated to preserving a centuries-old oak tree while establishing a cultural hub that integrates nature, sustainability, and innovation.
Art direction
As a freelance Art Director and Graphic Designer, I developed the artistic direction and visual solutions for the project. Leveraging artificial intelligence, I crafted visuals that innovatively depict the fusion of nature and culture.
Strategy
The Rewilding Space serves as a venue where nature intersects with culture and innovation, transforming a protected natural area into a social and creative opportunity for the community. The initiative seeks to bridge infrastructural gaps and promote collective well-being within a natural setting.
Logo and Website Branding
The logo for The Rewilding Space, crafted using artificial intelligence and Adobe Suite, symbolizes a blend of contemporary and classical architecture, with a centuries-old oak tree as the central emblem. The logotype is designed to function independently, maintaining the brand's identity even without the accompanying emblem.
The website reflects this aesthetic with a clean and functional design that communicates the values of sustainability, innovation, and connection with nature. The visual experience is designed to be fluid and intuitive, supporting the mission of transforming the space into a cultural landmark.
Evocative AI Images for Social Media
Social Media
Software
Midjourney Images
AI Image Gallery created for the project, through Midjourney
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