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Moroccan  Fashion Startup

Two tourists explore city near ancient amphitheater holding a map

two person kayaking on open body of water

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<h2 style="white-space:pre-line">Kikoeko Overview</h2>
<p>The project focused on introducing and promoting a Moroccan startup dedicated to sustainable fashion. This innovative brand creates eco-friendly garments using natural dyes and traditional craftsmanship, blending Morocco’s rich cultural heritage with modern fashion to produce vibrant, high-quality textiles. The emphasis was on communicating the brand’s commitment to sustainability and reducing environmental impact, aiming to inspire a global movement towards more mindful and eco-conscious fashion choices.</p>

<h2 style="white-space:pre-line">Engaging Storytelling</h2>
<p>Engaging Storytelling: The client required a compelling narrative that highlighted the unique attributes of their sustainable fashion brand—natural dyes, artisanal craftsmanship, and environmental responsibility. The storytelling needed to resonate with audiences who value cultural heritage and sustainable practices.<br /><br />Kikoeko seeks to align its brand image with its values of social and environmental change. The challenge is to create a new visual identity that effectively communicates its commitment to sustainability, ethics, and style. <br />Location :  Marrakech - Jardin Majorelle</p>